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Guerilla Advertising 2: More Unconventional Brand Communication

Guerilla Advertising 2: More Unconventional Brand Communication

Guerilla Advertising 2: More Unconventional Brand Communication

$40.00

Lucas, Gavin. Guerilla Advertising 2: More Unconventional Brand Communication

Pap. Laurence King 2011

Book ID: 89106

This book showcases the varied and inventive tactics that are being used today by big-name brands, nonprofit organizations, and individuals to promote themselves, their ideas, and their products. Projects include a giant afro combs stuck in shrubs, an inflatable pig wedged between two skinny buildings, a flash mob of dancers, and a version of the Sistine Chapel ceiling in a German railway station.

192 pp., 285 color illus.